- In response to rising market demand for empathetic, AI-driven customer service, Bulb Technologies, Geomant, and Buzzeasy launch GRAIA, an Agentic CCaaS and Agentic AI platform using its own proprietary IP
- Backed by BOSQAR INVEST, EBRD, and MidEuropa, GRAIA leverages multi-million euros of investment and close client engagement
Three successfultechnology companies operating under the BOSQAR INVEST family of businesses – Bulb Technologies, Geomant and Buzzeasy – announce thelaunch of a proprietary Agentic CCaaS and GenAI platform under the brand nameGRAIA.
The initiative emerges from within the BOSQAR INVEST ecosystem, withmulti-million-euro investments and strategic support from the group, theEuropean Bank for Reconstruction and Development (EBRD), and MidEuropa. GRAIAleverages its own in-house IP to deliver a new standard of AI-driven customerservices; one that communicates with empathy and adapts autonomously acrosssales, service and operations.
GRAIA stands out as the only Agentic CX platform withfully owned CCaaS IP, powered by Agentic AI that empowers businesses to leadtheir industries by enhancing productivity, scale, and growth. Drawing on decades of deep Contact Center asa Service (CCaaS) solutions and AI implementation for top-tier organizations,GRAIA’s generative AI (GenAI) and conversational AI technologies deliver highlytailored solutions focused on revenue growth.
“By launching GRAIA we aren’t just joiningthe AI category, we are redefining it. GRAIA is not another AI product, it is areinvention of how customer experiences are delivered. We are moving beyondsimple automation. With our Agentic CCaaS platform & Agentic AI,enterprises can deploy intelligent agents that act, learn, and evolve, turningeveryday customer interactions into efficient, and adaptive experiences. Thisis what happens when deep CX expertise meets next generation GenAI, a scalable,personalized solution designed to fit every business and grow with it”,said Marko Martinovic, CEO of the GRAIA initiative.
“By emancipating the proprietary AI portfoliodeveloped within Bulb, Geomant, and Buzzeasy and launching GRAIA, we are givingit its own identity and opportunity to pursue growth from a very solid platform,having developed its own cutting edge proprietary GenAI platform,” said Tomislav Glavaš, Member of the Management Board of BOSQAR d.d.,the holding company of the BOSQAR INVEST group.
GRAIA’s unique blend of customer experience(CX) expertise and advanced artificial intelligence, enables smarter and moreempathetic user interactions by prioritizing user’s perspectives.
The name GRAIA is inspired by the Croatianword “graja” (English: “hubbub”), meaning a buzz or a multitude of voicesunited as one. Through GRAIA, users gain solutions brought not by technologyalone, but the collective knowledge and experience of thousands of users,experts and processes that stand behind it and who have contributed to it. Thebrand GRAIA stands for growth and empathy as interconnected ideas. For GRAIA,there is no growth without empathy. Only with empathy will growth be what itcould and should be.
In addition to automation, GRAIA also offersthe ability to measure revenue growth. By personalizing scalable userexperiences our advanced AI technologies bring a new level of understanding toevery user interaction. In a world full of generic AI solutions, GRAIA sets anew standard – AI that responds with empathy.
The companies behind GRAIA currently employaround 250 people operating in Hungary, Croatia, Romania, the United States,the United Kingdom, Serbia and Germany.
About Bulb Technologies:
BulbTechnologies is a leading software vendor specializing in service assurance,customer experience management, and device management solutions for telecomoperators and service providers. With over 15 years of experience, Bulb’ssolutions help operators automate technical support processes, reduceoperational costs, and improve customer satisfaction. Headquartered in Zagreb,Croatia, Bulb Technologies empowers digital transformation through innovationand deep telecom expertise.
About Geomant:
Geomantis an innovative software developer and systems integrator focused ondelivering advanced communication solutions that enhance customer engagement.With over two decades of experience, Geomant is a strategic partner of Avayaand Microsoft, offering omnichannel solutions that integrate seamlessly withcontact center and enterprise systems. Operating globally, Geomant helpsorganizations streamline interactions and optimize customer experience throughcutting-edge technologies and professional services.
About Buzzeasy:
Buzzeasy,delivers cloud-based customer engagement solutions that enable seamless,omnichannel communication between businesses and their customers. With a focuson simplicity and automation, Buzzeasy provides tools for effortless customerservice across voice, messaging, social media, and chat channels. Designed tointegrate with popular platforms like Microsoft Teams, Buzzeasy empowerscontact centers to deliver exceptional customer experiences with minimalcomplexity.
About BOSQAR INVEST:
BOSQAR INVEST (BOSQARd.d., together with its subsidiaries) is a European leader that operates inseveral industries. With an innovative business model, BOSQAR INVESTaccelerated its expansion on the market with intensive organic growth and anM&A platform. Through its buy-and-build strategy, it has acquired 84companies since 2016. BOSQAR INVEST is focused on improving the profitabilityand operations of each of its acquired companies through its standardizedoperational models that result in significant organic growth of all companiesinside the group and the group itself. In its ownership structure, BOSQARINVEST brings together pension funds, institutional investors, internationalprivate equity funds, development institutions, and private investors. TheBOSQAR INVEST business community consists of over 15,000 employees, and thegroup’s companies operate from 20 countries around the world.